We’re updating our lead scoring algorithm and would like to include important actions users take inside our app. We were looking at the custom events API and it looks like it will fit the bill.
The only trouble is we’d like to backfill contacts with actions they’ve previously taken, in order to ensure that actions users took in the past aren’t lost. Those actions might be important in our lead score, for example.
Is there anyway to send a timestamp along with an event so that it appears like it happened in the past?