We are using the HubSpot API setup through HTTP to fire events for one of our products.
The event is fired every time one of our customers reaches and receives a pop-up on one of our logged-in pages.
This event is set up on a product that is only applicable to our customer base; as such, only contacts that we have already acquired emails from should be able to fire this event. The event also only fires once for any individual contact.
As such, the event has fired roughly 32k times and that is reflected in the Events Report. However, when I pull a list of Contacts that have completed this event it is about 75% off showing only about ~8000. Accordingly, based on the aforementioned the event should be a 1-to-1 ratio for the amount of completion and events fired.
Would it be possible to get some insight on why this is occurring, and possible ways to rectify the problem?