We have a lot of metadata in the dataLayer object already for things like Google Analytics and Tag Manager. I want to take advantage of this information in HubSpot. For example, we have in the dataLayer:
The end goal is to be able to create lists and segment contacts on this - for example, users who have read more than 10 Golfing stories.
I'm a little unsure on how to best set this up. Should I just send a separate event for each Subject Area? (Golfing, Travel, Sports, etc) and then would all of these potential Event values need to be first set up in HubSpot?
Or is there a better way?