Do the Marketing Reports for Visits and Contacts, exclude Customers?
If I’m making decisions about which marketing channels are working best, I don’t want my analytics reports to be filled with Customer activity though, right?
For example, from HubSpot’s perspective (as a business using HubSpot), it’s good to know what channels brought in new leads that generated engagement, and became customers. But once visitors become customers, why would HubSpot want to keep seeing customers’ tracking activity in their Analytics reports? Mixing over 20,000 customers’ activity with new leads would probably cloud the decision HubSpot makes when deciding “Which channels are bringing in leads? What is my CAC?, etc.”, or am I missing something?