Email Template > Track Hubspot Owners in Links?


Hi Hubspot!

Can we dynamically including a HubSpot owner identifier in links within our email and signature templates?

We have 15 templates and 5 Hubspot owners, it would be crazily convoluted to create 15 templates for each owner, so a dynamically driven option is required.

Also, can someone help dissect the sidekick open URL structure, maybe there’s an owner identifier included?


Hi @jayson_brown,

Just to make sure that we’re on the same page, are you specifically trying to append a query parameter to the URL a contact ends up at? Query parameters are preserved through the Sales client link wrapping process, so if you included the owner as a query parameter in their signature that would still appear in the final URL.


Hi Derek!

Yes, but …

I want to add: Contact, Company tokens in the URL. We can add them inside email templates, but they don’t work on links.


Hi @jayson_brown,

Sales templates don’t accept raw HTML; you’ll have to use the hyperlink feature at the bottom left of that screenshot. If I were sending an email to a contact where I was the owner, and I was looking to get a final result like this:

I would use the hyperlink tool and input the following for the URL:{{owner.firstname}}

That would then be wrapped in our Sales click tracking, but the final URL I would land on would be:


Hi Derek,

That worked great for email templates! But didn’t work for email signatures or snippets?

Our email signature often contains the same links as within our emails (apply here, upload personal documents) etc.



HI @jayson_brown,

Personalization tokens don’t function at all in email signatures. I’m not aware of any plans to implement this functionality, but if you have the inclination, I would encourage you to check out the Ideas Forum on the HubSpot Community. There, you can create a post including your use case that product and other customers can see.