We are looking at starting to use more trigger based emails for cart abandonment, product abandonment, etc. We are hoping there’s a way we can leverage HubSpot to do this. From my understanding, Events should allow us to create the “event” on our site which can be pulled into list criteria in the HubSpot portal. From there, we should be able to send out triggered emails when a contact joins said list. Is this accurate?
Then, I am trying to understand the specific advantages to using the Events API. From what I read on the developer site, it looks like it allows for the tracking of Events. But isn’t this something you can already essentially do using a list? What exactly does implementing the Events API allow you to do that is such a value add? Are we able to conduct triggered emails using Events without the Events API?
Thanks in advance!