I know you receive a lot of questions regarding Forms API. We’ve are seeing that nearly 40-50% of our traffic is Direct-Traffic, even when they are supposed to be from organic search or referrals.
We have two forms - both carry the Hubspot code. Also, we have Hubspot tracking directly on our web properties. To be clear, we do see original sources for some leads, but not all of them. 50% seems a bit high for direct-traffic.
We do not have any cookie disabling options on our forms.
My front-end team tells me we’ve implemented everything the way your documentation suggests.
Would appreciate if you could throw some light on a probable cause.