We work for a digital marketing agency and a lot of our clients and ourselves use HubSpot.
Does anyone have the answer to the "holy grail" that is end to end tracking with the end outcome being a sale within Google Analytics?
At the moment we can track:
User clicks paid ad
Goes to website
Fills out form
Lead generated in CRM (name, number, email, channel) - can we track keyword or ad?
Lead generated in Google Analytics and therefore in the marketing platform e.g. Adwords
That's it ..... up to a marketing qualified lead, this is all we can optimise for, whether it's good or bad.
Once the lead turns into a sale we can see this in the CRM but not Google Analytics or any marketing platform (whichever the lead was generated from)
What we need is a CRM - Google Analytics API (connector) that can push a sale from the CRM into Analytics.
I have been doing some digging and it looks like Measurement Protocol could be a way forward? Capturing the unique user CID
I believe this is a headache for everyone, has it been solved yet? If so how?