Hubspot Integration Best Practice

[cdub]

I am in the process of evaluating Hubspot best practice for a CRM integration. I would like certain actions within Hubspot trigger actions within our back-end system. For instance if a user takes action on a specific webpage, or clicks through to specific links I would like it to trigger action within our CRM system. I am wondering can I query these kinds of behaviors using the API for integration? Can I trigger the action on another server once an action is performed within hubspot?

Thank you

[Dadams]

Hi @cdub

For basic updates to records, you would be able to use the Webhooks API, which would let you subscribe to certain updates to get a webhook whenever those changes happen:

developers.hubspot.com

Webhooks API Overview

Overview for the Webhooks API

For more complex actions, you can use webhooks in workflows, which would let you use any criteria you’d be able to use for a workflow to trigger a webhook:

knowledge.hubspot.com

How do I use webhooks with HubSpot workflows?

Learn how you can use the trigger a webhook action in HubSpot workflows.