New API: Analytics


What's Happening?

If you use a separate reporting system from HubSpot, the Analytics API will let you pull HubSpot data into those reporting systems to inform your decision making. The Analytics API powers HubSpot’s traffic analytics tools, and is now publicly available for the first time.

What's Changing?

The Analytics API will require the new business-intelligence scope if you're authenticating via OAuth. Additionally, only Marketing Enterprise portals can access the Analytics API via hapikey; other product tiers only have access via OAuth. Otherwise, this is an entirely new API! Check out the developer docs here.

When is this happening?

The Analytics API is now live; integrators can start using it immediately.

Feel free to reach out in the comments below with any questions/concerns!


This is one of the biggest endpoint releases in HubSpot history and there are no comments here. I'm confused.