Reset identity via js api


Is there a way to reset the users identity via a Js API call/method? We have a use case where we need to clear out the Hubspot session to allow for a new user to submit a form without modifying the existing users contact record or activity. I know that there is an option for forms to be cookieless but that isn’t a desirable solution for our use case

I know “segment” has a resetIdentity method that allows you to do this but I can’t find anything in the Hubspot docs.

Current alternative is to delete all the Hubspot cookies prior to next submission. Not ideal but may be only option.


Hi @ckwiat,

You’ll need to delete the tracking cookie (specifically, the hubspotutk cookie) in order to ‘reset’ a visitor’s identity. This would allow a new hubspotutk cookie to be placed, essentially creating a new identity separate from the previous one.


Thank you very much for the reply.


Is is possible for you to share the code you used to reset this cookie?


Hi @mzerbib,

You can do something like this:

document.getElementById("delete_hutk").onclick = function() {
            document.cookie = 'hubspotutk=;Path=/;;expires=Thu, 01 Jan 1970 00:00:01 GMT;';