I am trying to figure out a way to track conversions via email for users that are imported to HS. We have a bit of a unique situation where we are getting leads from conferences and site visits where they fill out a basic “I’m interested” type form. We then take these emails and import them into HS to send them nurture campaigns to get them to register for our free community. We aren’t a commerce site so for us it’s they either register as a full member or nothing. So it’s important to know what emails are leading to the most conversions, however because of the way HS is set up I am told I can’t track those conversions because we are adding the contacts to HS. I feel like there has to be a way to track these conversions from email when they fill out a HS form but so far I haven’t found anything that works.
I assume there are other users who have faced a similar situation if they go to conferences etc. So I wanted to put it out to the forum.
Thanks for any insight you can provide.