Our company has HubSpot Marketing Pro, so we don't have Events, but I'd still like to track when our contacts become customers after signing up for a trial.
Here's what I had envisioned:
When a contact signs up for a trial on our site, we'd use the Forms API to submit their data into a form, thus adding them as a contact. They would then be enrolled in an email workflow as a Trial user that attempts to convert them into a paid customer. My only problem is this:
If a contact clicks on one of the sales emails we send them and converts, how will HubSpot know this? This is important as I'd have to unenroll them from our Trial workflow and place them into another workflow (don't want them to get sales emails once they've already purchased). I thought maybe we could use Forms API again with a second form that our leads must fill to become customers, but I don't know how HubSpot would know that the person signing that form is the same person who signed up for a trial.
If anyone can help me with this I'd greatly appreciate it.